On August 23, the price of ESPN+ will jump from $6.99 to $9.99 per month, and the annual plan is going up from $69.99 to $99.99. The steep 43% increase is the second subscription price hike in a little more than a year.
The company confirmed the news to TechCrunch and said that subscribers will be notified in an official email next week.
The “Disney Bundle,” which encompasses ESPN+, Disney+ and Hulu, will not see a price increase. Subscribers with the bundle pay $13.99 per month for Hulu with ads or $19.99 without ads.
Also, the price tag for the UFC pay-per-view events, which are exclusive to ESPN+ subscribers, will remain the same. UFC raised the rates for these events in January 2021.
Given the recent introduction of many live events on the Disney-backed sports streaming service due to new contracts with the National Hockey League (NHL) and PGA Tour, among others, ESPN+’s rate