YouTube and the National Football League announced on Thursday that the two have reached a deal for the NFL Sunday Ticket. Starting next season, NFL Sunday Ticket will be available on two of YouTube’s subscription businesses as an add-on package on YouTube TV and standalone à la carte on YouTube Primetime Channels. The NFL Sunday Ticket has been available in the U.S. exclusively via DirecTV since 1994, but that will soon change in a major shakeup of sports streaming.
The Wall Street Journal reports that YouTube is paying $2 billion per season in a multiyear agreement, according to people familiar with the matter.
“YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights,” said YouTube CEO Susan Wojcicki in press release. “Through this expanded partnership with the NFL, viewers will now also be able to experience the
