Google is giving verified senders a blue check mark to more clearly “help users identify messages from legitimate senders versus impersonators.” 9to5Google reports: The existing system is based on the Brand Indicators for Message Identification (BIMI) standard, where brand logos appear in the “avatar slot” next to the sender’s name and address. For example, instead of a generic “B” against a plain background, Bank of America can show its official flag logo. It’s based on strong authentication with DMARC (Domain-based Message Authentication, Reporting, and Conformance) and logo verification “with a VMC, issued by a Certification Authority such as Entrust or DigiCert.”
Google is now making the feature much more explicit by adding a “checkmark icon for senders that have adopted BIMI” to more clearly “help users identify messages from legitimate senders versus impersonators.” The company has shared what this will look like on desktop web. The timing of this launch