Apple will acquire the major Swedish classical music record label BIS Records, intending to fold it into Apple Music Classical and Platoon. MacRumors reports: BIS Records was founded in 1973 by Robert von Bahr. The label focuses on a range of classical music, with particular focus on works that are not well represented by existing recordings. It is an award-winning name in the world of classical music, acclaimed for its vast catalog and impressive audio quality. The label celebrates its 50th anniversary this week. The company announced its impending acquisition by Apple earlier today.
BIS is set to become a part of Apple Music Classical and the Apple-owned label Platoon. Apple acquired Platoon, a London-based A&R startup focused on discovering rising music artists, in 2018. In 2021, Apple announced that it had purchased the classical music streaming service Primephonic and would be folding it into Apple Music via a new