The Internet changed the way lawyers communicate, but it otherwise made only modest changes in the nature of legal work. Generative AI will be a tsunami. Can or should the American Bar Association and other bar associations attempt to influence the development and regulation of AI, to steer it in particular directions? Since the past can be prologue, it’s worth considering a previous attempt by the organized bar to grapple with another revolutionary technology. Jerry Lawson benchmarks this discussion using his participation in the American Bar Association’s eLawyering project that attempted to help lawyers use the Internet to achieve social benefits. The project tried to influence various governmental entities as well as the actions of lawyers. How well did these efforts work? How can the organized bar better steer the use of AI to benefit society?