Instead of eliminating jobs, self-service kiosks at McDonald’s and other fast-food chains “have added extra work for kitchen staff,” reports CNN — and as a bonus, “pushed customers to order more food than they do at the cash register…”
Kiosks “guarantee that the upsell opportunities” like a milkshake or fries are suggested to customers when they order, Shake Shack CEO Robert Lynch said on an earnings call last month. “Sometimes that is not always a priority for employees when you’ve got 40 people in line. You’re trying to get through it as quick as possible.” Kiosks also shift employees from behind the cash register to maintaining the dining area, delivering food to customers or working in the kitchen, he said. [Although a study from Temple University researchers found long lines at a kiosk stress customers — making them order less.]
Some McDonald’s franchisees — which own and operate 95% of McDonald’s