Catherine Reach discusses how for lawyers, Bluesky represents an opportunity for lawyers on the platform to stand out in the fledgling space before it becomes overcrowded. You can establish your firm’s brand early, getting the best handle without cluttering your usernames with numbers and underscores, and stand out while shaping the platform’s culture. You can connect with clients, potential clients and colleagues on a less noisy and cluttered platform, where the algorithm doesn’t promote paid ads so your content is more readily seen.
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