During this past AWS re:Invent, Amazon CEO Andy Jassy shared valuable lessons learned from Amazon’s own experience developing nearly 1,000 generative AI applications across the company. Drawing from this extensive scale of AI deployment, Jassy offered three key observations that have shaped Amazon’s approach to enterprise AI implementation.

First is that as you get to scale in generative AI applications, the cost of compute really matters. People are very hungry for better price performance. The second is actually quite difficult to build a really good generative AI application. The third is the diversity of the models being used when we gave our builders freedom to pick what they want to do. It doesn’t surprise us, because we keep learning the same lesson over and over and over again, which is that there is never going to be one tool to rule the world.

As Andy emphasized, a broad

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