Yesterday, I reported that Nikon might be throwing in the towel for its SLR business. Today, the company issued a statement that says the truth may be a bit more nuanced:
There was a media article regarding Nikon’s withdrawal of SLR development. This media article is only speculation and Nikon has made no announcement in this regards. Nikon is continuing the production, sales and service of digital SLR. Nikon appreciate your continuous support.
Reading between the lines, though, there’s something strange going on here.
In my experience, typically, when a company refutes a media article, they highlight that they have more SLRs in the pipeline, or that they are continuing to invest in development, or any number of other things to reassure potential customers. This statement is actually raising more questions than it answers. The company says it is continuing production, sales and service. That… doesn’t actually contradict what I reported yesterday; of