An anonymous reader shares a report: Apple is rethinking its movie strategy after the disappointing box office performance of several big-budget films, including Martin Scorsese’s Killers of the Flower Moon, Napoleon, Argylle and Fly Me to the Moon. Apple canceled plans to release Wolfs — an action comedy starring George Clooney and Brad Pitt — in thousands of theaters globally. Instead, the picture made its debut in a limited number of venues before it became available on the Apple TV+ streaming service on Sept. 27. Apple plans to use a similar approach with the next few titles on its calendar, including the World War II drama Blitz. Apple, which previously had intended to spend about $1 billion annually on blockbusters for cinemas, won’t return to the big screen with a wide, global theatrical release until June with F1 — a film starring Pitt as a former Formula One driver who

Link to original post https://apple.slashdot.org/story/24/09/27/1542238/apple-rolls-back-its-big-plans-to-release-movies-in-theaters?utm_source=rss1.0mainlinkanon&utm_medium=feed from Teknoids News

Read the original story